![]() This was done deliberately as to make sure the brand’s message remains that haute fashion is for all bodies, no matter how big or small. This gives the brand a much wider reach than many of their competitors. Fashion Nova’s size range goes from XS to 3X. The brand has also soared to success for its ability to capture trendy fashion for bodies of all shapes and sizes. They also engage with every single message they get, which helps retain customers and encourage brand loyalty, as customers feel like they’re buying from a real person rather than an online retailer. Their own brand’s Instagram is also very active, as they repost their customers’ outfits in their clothes, like, and respond to every comment. The brand focuses on both large celebrities and micro influencers, citing that smaller influencers often have a more honest relationship with their followers and report higher engagement. Influencers are a particularly interesting case study for Fashion Nova, as the brand is perhaps the best in its league for securing influencer partnerships that directly turn into sales revenue. ![]() Through celebrity partnerships, as well as an extensive influencer marketing program, the company has soared to success. Fashion Nova is known for its “Kardashian aesthetic,” or the ability to capture trends such as bike shorts, produce pieces very quickly, and get them up on the site for purchase. Traditional runway and high fashion clothes are crafted with the slim body in mind, and that is often quite frustrating, as many of us just aren’t built that way. ![]() These women in particular also have curvy bodies that are more in line with what a typical American woman looks like today. These serve to tell followers that they can, too, dress like their favorite celebrities while staying within their budget. The first key insight into their online success is the partnerships that they have cultivated with celebrities such as Blac Chyna, Cardi B, and Kylie Jenner. Their Instagram boasts 15 million followers and is Instagram’s top performing fashion brand. They have perfectly mastered how to reach their target audience without this type of campaigning. What’s particularly remarkable is that they have been able to secure this position without traditional retail stores and runway shows. ![]() When it comes to online fashion searches, Fashion Nova plays with the big dogs like Louis Vuitton and Gucci. The company is famous for its influencer partnerships and ability to recreate haute fashion looks at affordable prices for all body shapes and sizes. Fashion Nova has taken Instagram and the online shopping sphere by storm. ![]()
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